Well, here’s what I discovered: Basically, holiday albums have been somewhat merrily immune to the decline in album sales that’s plagued the music industry since iTunes took over. Quite probably, a lot of people purchase holiday albums as low-cost gifts for people they don’t know what to get. Or because sales are driven by the nostalgia and communal values of Christmas: A house without a Christmas album is not a house that comes together for the holidays.

Jack White has always understood the importance of a strong color scheme. When The White Stripes were just starting out, Bobcat Records wanted to put out their first record but Jack White turned them down because they insisted on putting a neon green logo on the spine of their record. The White Stripes only used red, black, and white. This reflected their simple, but always effective, approach to rock music.

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It isn’t always about money, but think about why your act really helps the venue out, whether it’s a perfect support match, or something uniquely marketable like an “album release party,” before you reach out. If you can craft your email pitches around their needs, they may be able to see beyond your lack of status on the local scene and help you out.

Some quick and handy approaches to getting a great sounding recording of your drumkit, even if you only have a couple mics lying around your home studio!

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