Like it or not, your visual presentation is an incredibly powerful tool in how your music comes across. If you play your cards right, you can use visual aids and style to develop from a random Tuesday night bar band into a national weekend headliner that people are excited to see. You can choose to subvert your audience’s expectations and keep them guessing, or play into them to create a well-established and expected result — either direction can suit your band as a tool to entertain. It’s up to you to decide and execute.
Another key metric you can measure is your follower growth over time. This is important because when listeners follow you, your new releases will automatically show up in their personalized Release Radar playlist. They’ll also get email notifications about shows you’re playing in their city.