Think of a narrative like a story you might read in a book. It should let people into your world and show your vulnerable and emotional side. People have been telling stories since the beginning of civilization. It’s how we learned to communicate and create culture, and being able to describe your story in a relatable way that fans can really latch onto is almost as important as being able to describe your music.

The Muru mission is to become the industry standard for music classification so that 100% of any music catalog is properly classified and so recommendation and discovery engines can be optimized and personalized for each individual user. We want to revolutionize music streaming to increase revenues for artists and platforms and improve the user experience for consumers.

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