Like it or not, your visual presentation is an incredibly powerful tool in how your music comes across. If you play your cards right, you can use visual aids and style to develop from a random Tuesday night bar band into a national weekend headliner that people are excited to see. You can choose to subvert your audience’s expectations and keep them guessing, or play into them to create a well-established and expected result — either direction can suit your band as a tool to entertain. It’s up to you to decide and execute.

Another key metric you can measure is your follower growth over time. This is important because when listeners follow you, your new releases will automatically show up in their personalized Release Radar playlist. They’ll also get email notifications about shows you’re playing in their city.

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All these elements contribute to how engaging your podcast will be. In addition to these technical components, people like consistency when it comes to podcasts. The vast majority of listeners consume podcasts on their commute to work and likely have a routine and structure to their day. While spontaneity is great, consumers also want to know what they are expecting with each episode and how it might unfold. Write down several structures for your podcast and do research on other podcasts as to what you like and don’t like about them. Make it your own, but have a clear goal where you want to go with your content.

And if you’re as spellbound by those infectious grooves as we are, check out Soundfly’s conversation with Dan Freeman on the beat-making techniques of Quincy Jones here.

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