This is another simple, yet effective music video with a strong visual aesthetic to create lasting resonance. Here, the directors make use of distinctive colors, body art, and semi-raw footage to alter Gotye’s physical presence throughout the story. The continual changing of Gotye’s body represents the shifting of emotional qualities when recounting a painful breakup.

You can even take this a step further and cross-reference your streaming metrics with your Next Big Sound analytics to discover some really powerful insights about your audience and understand which efforts are feeding into one another.

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