As for that editorial coverage, the best case scenario is to have your event previewed by local tastemakers and curators — essentially anyone who makes lists that look like: “Best Shows to See This Week!” or “What’s Coming up This Weekend!” Send out a press release to local or regional music and news outlets, and make sure to include information about each band with links to their music and social media accounts. Big blogs and publications are great, but finding smaller highly-curated outlets will give you a better chance of actually driving traffic to your event page.

You’re also going to need a delay, one way or the other. When it comes to delay pedals, there is analog modulation and digital modulation. Many people automatically point to analog delays to say they are better than digital, but it’s always a question of taste, and most guitarists out there exploring expansive sound palettes will have both on their board. Analog delays sound more like a tape machine; their echoing tone changes the pitch a bit up or down and it’s darker fading out then a digital delay. The latter sounds more like an exact copy of the inserted signal that fades away. If you are a guitarist who likes to tap the delay time with your feet, this will affect your pedal choice as well.

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