Your narrative could be a very big-picture look at your career as a whole, or you can create mini-narratives around much smaller events, like a particular album. And finally a narrative should be a part of how you communicate with your fans every single day. It’s not always about sharing your whole story in one breath. Instead think about how the content you’re creating every day relates to your story as an artist.

Here we have a powerful, straight-talking music video that perfectly matches the mood of the song. The use of a static camera and extras singing with fast-moving shots communicates a widespread aggression that people often feel inside, but reveals a more powerful message when presented en masse. Limp Bizkit’s video calls upon the song as a release of aggression in a way that is strangely uniting, yet also super fun to watch.

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