+ Learn more on Soundfly: Deepen your production and composition relationship with Ableton Live in our various courses that use the software, such as Beat Making in Ableton Live, Making Realistic MIDI Strings, Live Clicks and Backing Tracks, and Any Sound Will Do (sampling and stitching). Check out our full course offerings here.

Show promoters and talent buyers don’t work on a volunteer basis. Sure, they probably got their jobs because they have an interest in music, but do you know what they love more than music? Being able to pay for health insurance, eating out every now and then, and having a roof to sleep under every night. If you don’t bring people to your shows, the venue won’t make any money, and there’s only so many favors you can expect them to do for you.

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Your narrative could be a very big-picture look at your career as a whole, or you can create mini-narratives around much smaller events, like a particular album. And finally a narrative should be a part of how you communicate with your fans every single day. It’s not always about sharing your whole story in one breath. Instead think about how the content you’re creating every day relates to your story as an artist.

Here we have a powerful, straight-talking music video that perfectly matches the mood of the song. The use of a static camera and extras singing with fast-moving shots communicates a widespread aggression that people often feel inside, but reveals a more powerful message when presented en masse. Limp Bizkit’s video calls upon the song as a release of aggression in a way that is strangely uniting, yet also super fun to watch.

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