As producers, we need to be open to letting collaborators steer the ship for us every now and then. Without giving our music that freedom, we run the very real risk of sounding stale. Any track I’ve made that I am truly proud of has featured someone doing something I can’t do myself and in a way that makes rethink the composition process entirely. We should strive to surround ourselves with those whose skills and visions are different from our own. And it’s up to us to adapt their contributions in order to suit our overall vision and take our music to new heights.
But whether you’ve got an entire history behind your genre or you want to establish your artistic image with a unique brand and identity unto yourself, typography should be one of the first elements you consider as you execute your album and poster artwork.