Jason Cerf works with musical artists, producers, managers, writers, labels, publishers, and distributors at a global scale. Working with clients at all levels and from so many different countries, styles, and backgrounds has given Jason the opportunity to learn about how individuals and businesses find success in such a mercurial market. From hitting ‘record’ to managing thousands of copyrights, Jason is dedicated to helping others navigate and enjoy the world of music.
This tip is especially useful if you’re super strapped for time. When you sit down to do a thing — something that will move your career forward — set a timer. Whatever time you have. Fifteen minutes, an hour, two hours; set a timer to help you focus 100% on the task at hand. For some people, this may sound like a stressful idea. I get that. But maybe this tip can help you break through that stress and get stuff done.
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Turning now to the educators themselves. Technology can and should also be used to open the minds of those responsible for inspiring the minds of the next generation. We’ve come a long way in education, both as a result of advancements in technology and independent of it completely. And to recognize that our classrooms are not simply about handing over a textbook’s worth of knowledge also comes with the responsibility of adaption and providing a space for constant curiosity.
The reverse crash cymbal technique is one of the most common impact accentuators. Some producers prefer imitating this sound with automated white noise samples fading in, or a reversed tambourine sample instead of a reversed crash cymbal. Either way, that whooshing sound leading up to the chorus can be so easily overlooked, but it’s one of those sound effects you’d miss if it wasn’t there.
If you sample someone else’s music, make sure you’ve covered all your bases too. Reach out to the original songwriter to discuss splits and obtain a mechanical license to use their sample in your music, and then register and administer the percentage that you both agree upon. Don’t find yourself in a sticky situation — do your homework and know how to properly go about using samples.
If you waited around for inspiration to strike you, you’d have to watch each pitch opportunity, co-write, and artist session pass you by in the dark until that light bulb in your head finally turns on. That’s not a very effective way to make a living off of your craft, is it?
Again, this is all about verifying income. Lenders ask for current bank statements, possibly as far back as a year. Ideally, they want to see you maintain a healthy balance without unusual withdrawals.
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If you’re working on a beat, or even if you want to start a new one right now, try to create at least three variations of the loop you started with by removing parts, adding them back in, making simple changes to patterns, etc. If you feel inspired, develop your idea further by adding other elements, and taking the beat out entirely for a bar or two.
Exclusively on our Instagram account, we’ll be sharing videos and stories instructing some fun and modern aspects of home production. (By the way, we issue fun production and composition challenges every month, and follow them down the rabbit hole ourselves with you. Follow us to see what happens and join in!)
There are plenty of ways to have more fun on tour, but these were the first 10 I could think of that don’t cost a ton. Money does not buy fun, but it sure can help — so I tried to list the cheapest tactics. Thanks for reading!
The Who is the Who. They are expected to break their instruments, light them on fire, and treat them with the utmost disrespect. Even in their early years, they had made quite a name for themselves doing so. When the band appeared on the Smothers Bros Comedy Hour in 1967, however, drummer Keith Moon, always one to push limits, put 10 times the normal amount of gunpowder in his kick drum. This not only shocked the audience and people watching at home, but surprised the host and the rest of his band when everything started exploding at the end of the song.
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